About this course

Proficiency Area: Resource-Generating.

The donor cultivation capacity considers an organization's ability to identify, cultivate, and ask individuals for donations.

In the first lesson toward your bronze Merit badge, you'll explore:

  • What donor cultivation is, and is not.

  • The four aspects of unconscious thought at play in every donor interaction: motivation, identity, goal style, and decision-making approach.

  • The three phases of donor cultivation.

  • How beliefs, emotions, and action tendencies (or “BEATs”) affect every donor’s motivation to give.

Course curriculum

  • 1

    Welcome!

    • What you can expect in this lesson

    • Before we begin...

    • Start Your Workbook

  • 2

    What is donor cultivation?

    • What is donor cultivation?

    • Why does donor cultivation matter?

    • Check your learning

  • 3

    Closing thoughts...

    • Check Out Workbook

Ready to start learning?

This course is available to enrolled Merit learners. Not enrolled yet? Click below to get Merit for yourself or your nonprofit!

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