About this course

Proficiency Area: Resource Generating.

The donor cultivation capacity considers an organization's ability to identify, cultivate, and ask individuals for donations.

In the third (and final) lesson toward your bronze Merit badge, you'll explore:

  • Key indicators of effective donor cultivation practices.

  • How an understanding of social identity theory can supercharge our ability to connect with our prospects.

  • Evaluating your effectiveness to cultivate donors based on your use and understanding of their motivations, identities, goal styles, and decision-making preferences.

Course curriculum

    1. Exploring Donor Cultivation Effectiveness

    1. What does effective donor cultivation look like?

    2. Assessing our Donor Cultivation Efforts

    3. Check your learning

    1. Donor Cultivation Resources

    2. Bronze Badge Transcripts

    3. Donor Cultivation Bronze Badge Wrap-Up

    4. Course Completion Checklist

    5. Before you go...

About this course

  • 9 lessons

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