About this course

Proficiency Area: Resource-Generating.

The donor cultivation capacity considers an organization's ability to identify, cultivate, and ask individuals for donations.

In the third (and final) lesson toward your bronze Merit badge, you'll explore:

  • Key indicators of effective donor cultivation practices.

  • How an understanding of social identity theory can supercharge our ability to connect with our prospects.

  • Evaluating your effectiveness to cultivate donors based on your use and understanding of their motivations, identities, goal styles, and decision-making preferences.

Course curriculum

  • 1


    • Exploring Donor Cultivation Effectiveness

  • 2

    Effective Donor Cultivation

    • What does effective donor cultivation look like?

    • Assessing our Donor Cultivation Efforts

    • Check your learning

  • 3

    Closing thoughts...

    • Donor Cultivation Resources

    • Bronze Badge Transcripts

    • Donor Cultivation Bronze Badge Wrap-Up

    • Before you go...

Ready to start learning?

This course is available to enrolled Merit learners. Not enrolled yet? Click below to get Merit for yourself or your nonprofit!

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