About this course

Proficiency Area: Resource Generating.

The marketing capacity is an organization's ability to effectively promote its mission and programs to the community, funders, and donors.

In the first lesson toward your bronze Merit badge, you'll explore:

  • What marketing is (and is not) and what nonprofit’s “sell and promote.”

  • How defining the who, what, why, and how helps us refine our marketing approach.

  • How common marketing models (like STP and AIDA) help our nonprofits effectively market.

The content for this course was developed with our partner, Banyan Nonprofit Strategy. We encourage you to learn more about their work!

Course curriculum

    1. What you can expect in this lesson

    2. Before we begin...

    3. Start Your Workbook

    1. What is marketing?

    2. Why does nonprofit marketing matter?

    3. Check your learning

    1. Check Out Workbook

About this course

  • Free
  • 7 lessons
  • 0 hours of video content

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