About this course

Proficiency Area: Revenue Generating.

The marketing capacity is an organization's ability to effectively promote its mission and programs to the community, funders, and donors.

In the first lesson toward your bronze Merit badge, you'll explore:

  • What marketing is (and is not) and what nonprofit’s “sell and promote.”

  • How defining the who, what, why, and how helps us refine our marketing approach.

  • How common marketing models (like STP and AIDA) help our nonprofits effectively market.

Course curriculum

  • 1

    Welcome!

    • What you can expect in this lesson

    • Before we begin...

    • Start Your Workbook

  • 2

    What is marketing?

    • What is marketing?

    • Why does nonprofit marketing matter?

    • Check your learning

  • 3

    Closing thoughts...

    • Check Out Workbook

Ready to start learning?

This course is available to enrolled Merit learners. Not enrolled yet? Click below to get Merit for yourself or your nonprofit!

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