About this course

Proficiency Area: Revenue Generating.

The marketing capacity is an organization's ability to effectively promote its mission and programs to the community, funders, and donors.

In the second lesson toward your bronze Merit badge, you'll explore:

  • The five skills related to effective marketing.

  • A skills self-assessment based on the five skills to determine where you are doing well...and where you could improve.

Course curriculum

  • 1

    Welcome!

    • Marketing Skill-Building

  • 2

    Skills that Enhance Nonprofit Marketing

    • Skills that Enhance Nonprofit Marketing

    • Check your learning

    • Skills Self-Check: Marketing

  • 3

    Closing thoughts...

    • Skill Expansion Resources

    • Reflections: Marketing

Ready to start learning?

This course is available to enrolled Merit learners. Not enrolled yet? Click below to get Merit for yourself or your nonprofit!

(Already enrolled? Sign in to your dashboard. If this course doesn't yet appear, you haven't yet completed the prerequisites! Keep up the good work!)