About this course

Proficiency Area: Resource Generating.

The marketing capacity is an organization's ability to effectively promote its mission and programs to the community, funders, and donors.

In the second lesson toward your bronze Merit badge, you'll explore:

  • The five skills related to effective marketing.

  • A skills self-assessment based on the five skills to determine where you are doing well...and where you could improve.

The content for this course was developed with our partner, Banyan Nonprofit Strategy. We encourage you to learn more about their work!

Course curriculum

    1. Marketing Skill-Building

    1. Skills that Enhance Nonprofit Marketing

    2. Check your learning

    3. Skills Self-Check: Marketing

    1. Skill Expansion Resources

    2. Reflections: Marketing

About this course

  • Free
  • 6 lessons
  • 0 hours of video content

Ready to start learning?

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