About this course

Proficiency Area: Revenue Generating.

The marketing capacity is an organization's ability to effectively promote its mission and programs to the community, funders, and donors.

In the third (and final) lesson toward your bronze Merit badge, you'll explore:

  • The three components of effective marketing efforts.

  • What is not required for effective marketing.

  • How to further assess our facilities management effectiveness using four perspectives: stakeholder, internal, learning, and financial.

Course curriculum

  • 1

    Welcome!

    • Exploring Marketing Effectiveness

  • 2

    What Effective Marketing Looks Like

    • What Effective Marketing Looks Like

    • Measuring Marketing Effectiveness

    • Check your learning

  • 3

    Closing thoughts...

    • Nonprofit Marketing Resources

    • Bronze Badge Transcripts

    • Marketing Bronze Badge Wrap-Up

    • Before you go...

Ready to start learning?

This course is available to enrolled Merit learners. Not enrolled yet? Click below to get Merit for yourself or your nonprofit!

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