About this course

Proficiency Area: Resource Generating.

Marketing is an organization's ability to effectively market its mission and programs to the community, funders, and donors.

In the first lesson toward your gold Merit badge, you'll explore:

  • How motivation comes from the measurable aspects of nonprofit marketing.

  • Means of generating your own motivation surrounding marketing by focusing on what you enjoy doing.

  • Making the tangible of your work come to life with your team through marketing efforts.

  • Leveraging your Theory of Change to supercharge your marketing work and abilities.

The content for this course was developed with our partner, Banyan Nonprofit Strategy. We encourage you to learn more about their work!

Course curriculum

    1. What you can expect

    2. Before we begin...

    3. Motivation in Marketing Lens

    1. Getting Motivated About Marketing

    2. Motivating others about Marketing

    3. Check your learning

    1. Getting (and Staying!) Motivated about Marketing

About this course

  • Free
  • 7 lessons
  • 0 hours of video content

Ready to start learning?

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