About this course

Proficiency Area: Resource Generating.

Donor Cultivation is an organization's ability to identify, cultivate, and ask individuals for donations.

In the first lesson toward your silver Merit badge, you'll explore:

  • Nurturing donor identities, particularly that of "advocate"

  • Understanding your own identity in order to bridge cultivating communications with your donors.

  • How to use creative questioning to understand your donors' perspectives and the insights they offer.

Course curriculum

    1. What you can expect in this badge

    2. Before we begin...

    3. Putting Your Donor Cultivation Abilities Into Practice

    1. Activating our Own Donor Cultivation Abilities

    2. Leading Donor Cultivation Efforts at Your Nonprofit

    3. Check your learning

    1. Improving Donor Cultivation Practices in Your Nonprofit

About this course

  • 7 lessons

Ready to start learning?

This course is available to enrolled Merit learners. Not enrolled yet? Click below to get Merit for yourself or your nonprofit!

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