About this course

Proficiency Area: Resource Generating.

Donor Cultivation is an organization's ability to identify, cultivate, and ask individuals for donations.

In the second lesson toward your silver Merit badge, you'll explore:

  • Using donor decision-making mechanisms to nurture our donor relationships.

  • How goals, utility, and decisions affect your fundraising work.

  • How to spot decision fatigue and be sensitive to it in your donors.

Course curriculum

    1. Assessing Donor Cultivation

    1. How to Build & Improve Donor Cultivation Efforts at Your Nonprofit

    2. Check your learning

    3. Reflection Exercise: Donor Cultivation in Your Nonprofit

    1. Your Perspective: Donor Cultivation

About this course

  • 5 lessons

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