About this course

Proficiency Area: Resource Generating.

Donor Cultivation is an organization's ability to identify, cultivate, and ask individuals for donations.

In the third (and final) lesson toward your silver Merit badge, you'll explore:

  • Harnessing the power of goal selection and goal pursuit strategy when working with your donors.

  • Using regulatory focus to fine-tune your personal goals, including examples to consider.

  • A recommended first organization-wide goal surrounding donor cultivation (and why we recommend it).

Course curriculum

    1. Goal Setting to Donor Cultivation

    1. Setting Personal Donor Cultivation Goals

    2. Setting Organizational Donor Cultivation Goals

    3. Check your learning

    1. More Donor Cultivation Resources

    2. Donor Cultivation Silver Badge Wrap-Up

    3. Before you go...

About this course

  • 7 lessons

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